About Our Company

Meet PBA founder Bob Fulks

Pleasant Bay Analytics was established in 2013 to make available a series of innovative investment management tools that founder Robert Fulks developed over the past decade to manage his hedge fund.

Bob Fulks received his bachelor’s and master’s degrees in electrical engineering from MIT in 1959. He then joined GenRad – a manufacturer of electronic measuring equipment – in Concord, Massachusetts, where he developed several new electronic measuring instruments and computer based automatic testing systems, eventually becoming their Vice President of Engineering.

In 1973 he left GenRad to became a founder and president of a new company that manufactured portable automatic testing systems for electronic equipment, then rejoined GenRad in 1980 when they acquired the company.

In 1986 he moved into the computer software industry producing software that is used for designing electronic equipment as Engineering VP’s of Telesis Systems, Valid Logic Systems, and then Cadence Design Systems of San Jose, California.

He retired in 1996 and since then has been doing research, trading, and investing in the financial markets. Bob has been a TradeStation user since 1996 and writes his own trading systems. He lives with his wife, Nancy, on Cape Cod, Massachusetts, where he manages a family hedge fund.

Starting in 2003 with a desire to assess market stability in managing his hedge fund, Bob began to develop a series of computer-based tools to aid in selecting securities and for combining them into portfolios. Other investors and portfolio managers expressed an interest in using these tools so Bob now offers them on the Bloomberg Professional Terminal through Pleasant Bay Analytics, LLC.

A member of American Association of Professional Technical Analysts (AAPTA) and an affiliate member of the Market Technicians Association (MTA), Bob has given talks at meetings of various technical analysis groups including the MTA, AAPTA and AFTA on how investors can use the teachings of modern portfolio theory and financial engineering to enhance the risk-adjusted returns of their portfolios. Until recently he was also Chairman of the Cape Cod chapter of the American Association of Individual Investors (AAII).

Bob Fulks has received ten patents related to electronic measurements and was awarded the 2008 Joseph F. Keithley Award for “pioneering developments in automated measurements” by the Institute of Electrical and Electronics Engineers (IEEE).